News for 'Media Marketing'

The digital disruption that is tearing through Indian media

The digital disruption that is tearing through Indian media

Rediff.com2 Mar 2019

Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.

GOAT, Vijay's Failed Political Launch Vehicle

GOAT, Vijay's Failed Political Launch Vehicle

Rediff.com9 Sep 2024

Vijay has a lot of young and middle-aged women fans, but as voters, they are possibly now with the DMK, or remain with the AIADMK. Recapturing this constituency would have helped Vijay's political launch and the GOAT script and dialogues could have gone a long way in helping out. But the kind of script and screenplay and the unusually and equally unnecessary long run-time (3 hours, 3 minutes) that GOAT offers takes the film experience over the heads of those that are not familiar with secret agents and uranium theft in Tamil cinema, observes N Sathiya Moorthy.

Delhi police procure 700 face detection CCTV cameras for I-Day security

Delhi police procure 700 face detection CCTV cameras for I-Day security

Rediff.com9 Aug 2024

While the north district will get 346 Closed Circuit Television cameras, the central district will be allotted 354 cameras, officials said.

'Modi running around saying he has been offered 2036 Games'

'Modi running around saying he has been offered 2036 Games'

Rediff.com12 Aug 2024

French organisers turned Paris into an open-air Olympic playground where everyone was invited, with or without a ticket.

Mosque dispute: Clashes erupt in Shimla, cops among 10 hurt

Mosque dispute: Clashes erupt in Shimla, cops among 10 hurt

Rediff.com12 Sep 2024

Protestors demanding the demolition of an illegal structure in a mosque in Shimla's Sanjauli area were lathi-charged by security forces on Wednesday after they broke police barricades during a demonstration.

'Cancelling Adani Project Not Good Sign'

'Cancelling Adani Project Not Good Sign'

Rediff.com30 Sep 2024

'If there is a push towards a Marxist oriented government it will be dangerous.' 'We have seen this in Nepal and Myanmar and it will be a concern for India if it is surrounded by countries with such political dispensations.'

How To Stop Kids From Eating Junk Food

How To Stop Kids From Eating Junk Food

Rediff.com27 Jun 2024

Ensure that the meals provided in their tiffins and snack breaks are colourful, says Dr Imran Patel.

'Private Sector Must Create Jobs'

'Private Sector Must Create Jobs'

Rediff.com25 Jun 2024

'The private sector believes that some enablers in labour-intensive sectors like apparel, toys, tourism, and media retail, can unlock a lot of jobs.'

Ad body gets strict with digital media influencers

Ad body gets strict with digital media influencers

Rediff.com1 Mar 2021

Do away with the grey, and let us have it in black and white. That's the message the Advertising Standards Council of India (ASCI) has for digital media influencers. ASCI has brought out draft guidelines for "influencer advertising on digital media", an expanding and so far unmonitored landscape where the lines between personal and promotional content is often blurred. The self-regulatory body wants social media influencers to disclose upfront - through labels or in the case of audio media, by way of an announcement at the beginning and the end of the audio - that the content is promotional and paid for.

RJD MLC expelled from House for mimicking CM Nitish Kumar

RJD MLC expelled from House for mimicking CM Nitish Kumar

Rediff.com26 Jul 2024

Singh, considered close to RJD president Lalu Prasad and his family, was charged with raising slogans against Chief Minister Nitish Kumar on February 13, during a heated exchange in the House.

Jackie Shroff moves HC against illegal use of his name by many entities

Jackie Shroff moves HC against illegal use of his name by many entities

Rediff.com14 May 2024

Counsel appearing for the actor objected to the "misuse" of his personality and publicity rights through sale of merchandise, ringtones, wallpapers as well as "insulting" memes and GIFs and the use of artificial intelligence.

The Battle Of The Two Wills

The Battle Of The Two Wills

Rediff.com20 Sep 2024

When there are two wills produced before the court, which one will be executed?

Terror group claims to plant 24 bombs across Assam

Terror group claims to plant 24 bombs across Assam

Rediff.com15 Aug 2024

A senior police officer said bomb disposal squads have been rushed to all the places mentioned by ULFA-I but there is no report of recovery of any bomb or explosive.

How GenZ, Millennials Can Co-Exist At Work

How GenZ, Millennials Can Co-Exist At Work

Rediff.com1 Aug 2024

Gen Z, don't shy away from expressing your ideas, and millennials, be receptive to new perspectives, suggests Sonica Aron, founder of the HR consultancy firm, Marching Sheep.

Mystery thickens in Zee fund diversion case amid reports of accounting hole

Mystery thickens in Zee fund diversion case amid reports of accounting hole

Rediff.com29 Feb 2024

The mystery surrounding the alleged fund diversion from Zee Entertainment Enterprises (Zee) by founders Subhash Chandra and Punit Goenka has thickened with speculations of an amount multiple times higher than that cited by the ex-parte interim order passed by the Securities and Exchange Board of India (Sebi) dated June 12, 2023. While Zee shares witnessed a fresh selloff on Wednesday, news reports of accounting fraud left investors guessing about the hole in the media broadcaster's books. An order by the Securities Appellate Tribunal (SAT) in October 2023 had clearly hinted that Sebi's investigation had found a deeper rout.

Why Foreign Financial Firms Quit India

Why Foreign Financial Firms Quit India

Rediff.com24 May 2024

There was no smooth surge in middle class prosperity for foreign businesses to tap into because of the Indian economy was mismanaged, argues Debashis Basu.

Making Drones For India's Villages

Making Drones For India's Villages

Rediff.com16 May 2024

'From our survey we found that there was a problem in the agricultural sector and drones could solve the problem.'

'Fear Has Gone From People's Minds'

'Fear Has Gone From People's Minds'

Rediff.com24 Jun 2024

'Just today a shopkeeper I went to was saying how bad business is. He must have been a BJP supporter.' 'He finally said, "It's a good thing there's an NDA government, not a BJP government, 'they' had become too big for their boots,".'

'Sharks At High Risk Of Extinction'

'Sharks At High Risk Of Extinction'

Rediff.com12 Jul 2024

'Shark fins are the most sought-after shark product.'

Delhi water crisis: Atishi to fast indefinitely if...

Delhi water crisis: Atishi to fast indefinitely if...

Rediff.com19 Jun 2024

Delhi Water Minister Atishi on Wednesday said that she has written to Prime Minister Narendra Modi over the water crisis in the national capital and threatened to go on an indefinite strike from June 21 if the issue is not resolved within a couple of days.

Zee plans to raise funds via issue of shares, QIPs

Zee plans to raise funds via issue of shares, QIPs

Rediff.com3 Jun 2024

Leading broadcaster Zee Entertainment on Monday said it is planning to raise funds from the market through various routes, including issuing of equity of shares, and qualified institutions placements (QIPs). Though the company has not specified the amount it plans to raise, Zee Entertainment Enterprise Ltd (ZEEL) in a regulatory filing said its board is meeting on June 6 to consider the proposal for this.

'I Wasted Four Years Of My Life'

'I Wasted Four Years Of My Life'

Rediff.com25 Sep 2024

'The maximum struggle that I have gone through in this industry was to try to get a film made which had a female action star.' 'And that film never got made, despite reaching out to some of the biggest actresses.'

India, Russia set $100 bn annual trade target by 2030

India, Russia set $100 bn annual trade target by 2030

Rediff.com9 Jul 2024

India and Russia on Tuesday set a target of $100 billion in annual trade volume by 2030 and vowed to develop a robust bilateral payment settlement mechanism using national currencies. The two sides also inked a total of nine agreements to further broadbase cooperation in a range of areas including in the economic domain following summit talks between Prime Minister Narendra Modi and Russian President Vladimir Putin.

Disney-Star & RIL JV will see loss of $400 mn on $3.5 bn revenue next FY

Disney-Star & RIL JV will see loss of $400 mn on $3.5 bn revenue next FY

Rediff.com20 Mar 2024

Both sports and digital will drag down the healthy operating margins that entertainment television continues to make.

Unemployment: Disease Lies In Education

Unemployment: Disease Lies In Education

Rediff.com24 Jun 2024

In tackling India's unemployment problem, look beyond the finance minister and focus on the education minister, points out Gurbachan Singh.

Marketing and the Katrina-Vicky Shaadi

Marketing and the Katrina-Vicky Shaadi

Rediff.com15 Dec 2021

'Don't you know, the best way for a wedding to be splashed across media platforms is to maintain a no-trespassing stance.'

Car dealers seek Siam's help amid inventory woes

Car dealers seek Siam's help amid inventory woes

Rediff.com18 Jun 2024

The Federation of Automobile Dealers Associations (Fada) has raised concerns over the rising inventory levels of four-wheelers at dealerships which have now reached a 60-day stockpile or around 550,000 units. This situation could mean a significant financial burden on dealerships due to the additional interest cost for the extended holding period. These 60-day inventory levels are nearing the 2018-19 levels when inventory days had approached 70 days, leading to the closure of around 282 passenger vehicle dealerships.

Sensex, Nifty close higher in volatile trade

Sensex, Nifty close higher in volatile trade

Rediff.com29 Feb 2024

Reliance Industries closed more than half a per cent higher after the company announced a proposed merger of media and entertainment assets of Viacom18 with Star India. Hindustan Unilever, Bharti Airtel, Tata Motors, ITC, Tech Mahindra and Axis Bank were among the laggards.

Maruti Suzuki Q4 net rises 48% to Rs 3,877.8 cr

Maruti Suzuki Q4 net rises 48% to Rs 3,877.8 cr

Rediff.com26 Apr 2024

The country's largest car maker Maruti Suzuki India on Friday reported a 47.8 per cent rise in net profit for the March quarter of FY24 to Rs 3,877.8 crore, on account of higher sales volume and favourable commodity prices.

Why not reveal why security nod for MediaOne TV channel denied, SC asks govt

Why not reveal why security nod for MediaOne TV channel denied, SC asks govt

Rediff.com2 Nov 2022

The bench added that in a criminal case, a charge sheet is filed against the accused, and no matter how sensitive the charges are, they are disclosed to the accused, and in the present case, it is not even at that threshold.

'MSMEs, mid-corporate will be focus for loan growth'

'MSMEs, mid-corporate will be focus for loan growth'

Rediff.com15 May 2024

'As these segments are growing at 25 per cent for the last three years, credit quality has been extremely good.'

Can Uday Shankar Recreate At Reliance-Disney What He Did In Star TV?

Can Uday Shankar Recreate At Reliance-Disney What He Did In Star TV?

Rediff.com11 Mar 2024

'The whole narrative will change from TV is dying to TV-plus-digital is the future.'

If Ambani Buys Disney Star...

If Ambani Buys Disney Star...

Rediff.com18 Nov 2023

Assume Voot, JioCinema and Disney+ Hotstar are merged into one entertainment app, and you have a streaming service with more than 233 million unique visitors. That is a reach just under half of India's largest streaming app: YouTube. 'This level of consolidation does not exist even in the US.'

'Pathaan, Animal Earning Rs 1,000 Cr Is Bogus'

'Pathaan, Animal Earning Rs 1,000 Cr Is Bogus'

Rediff.com18 Jul 2024

'Ranbir Kapoor has only one film as does Salman Khan.' 'Hrithik Roshan only has War 2.' 'Ranveer Singh has no film on floors today.'

'Making A Film Is Like Going To War'

'Making A Film Is Like Going To War'

Rediff.com31 Jul 2024

'I promise you, you've never seen her do anything like this.' 'It is a complete reinvention of Janhvi Kapoor.'

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