News for 'Media Marketing'

Can Vijay Succeed Where Rajini Couldn't?

Can Vijay Succeed Where Rajini Couldn't?

Rediff.com2 Feb 2024

Will Vijay will go the most successful MGR/Jayalalithaa way, or that of Vijayakanth, Seeman or Kamalahaasan, or will he end up as another Rajinikanth who cries wolf at the last minute and quits the scene even before it all had really begun, asks N Sathiya Moorthy.

WWE throws its weight behind India, its biggest global market

WWE throws its weight behind India, its biggest global market

Rediff.com2 Mar 2021

The WWE says that India is its biggest market globally in terms of television viewership -- around 350 million unique viewers annually -- social media engagement and YouTube consumption, even claiming that it is the second-most watched sport in the country behind cricket.

Bernstein pegs RIL's stake in retail arm at $111 billion

Bernstein pegs RIL's stake in retail arm at $111 billion

Rediff.com26 May 2023

Global investment management firm Bernstein has pegged the enterprise valuation of Reliance Industries (RIL)'s 85 per cent stake in Reliance Retail at $111 billion, while valuing the Mukesh Ambani-led company's 66.5 per cent stake in telecom and digital platform arm Reliance Jio at $88 billion. Reliance Industries had earlier planned to list both its subsidiaries to unlock value for its shareholders but hadn't fixed any timeline. The report said that Reliance Retail had raised $6 billion by diluting a 10.1 per cent stake, while Jio Platforms raised $20 billion from investors by selling 33 per cent in 2020.

10 ways start-ups can benefit from social media

10 ways start-ups can benefit from social media

Rediff.com9 Jan 2015

Nobody knows your business better than you. Do know that you need to be closely involved with the social media efforts for your start-up. It is not something which you can just hand over to someone and forget about it. To make it effective, you need to be as much involved in it. If you have the bandwidth and skills to do it in-house, I would recommend going with that option

Time for BJP to market POSITIVITY

Time for BJP to market POSITIVITY

Rediff.com27 Dec 2021

Indian elections are won and lost on 'negative' imageries and campaigns - but not certainly on 'negativity' as a political trait and electoral creed, asserts N Sathiya Moorthy.

'Foxconn chief is backing Modi's Make-in-India'

'Foxconn chief is backing Modi's Make-in-India'

Rediff.com7 Sep 2023

India will be an important country in terms of manufacturing in future, Young Liu, chairman and CEO of Hon Hai Technology Group (Foxconn) has said, his latest comment adding to a growing chorus of global voices acknowledging the country's bold moves to position itself as electronics and hi-tech production powerhouse. In an interaction with reporters in Taipei, the top honcho of the Taiwanese electronics manufacturing giant said the development of the entire ecosystem and industrial chain, and opportunities for development in India are "very, very huge opportunities". "If there is no big change, India will be a very important country in terms of manufacturing in the future," Liu said.

Delhi records highest single day rainfall in July since 1982: IMD

Delhi records highest single day rainfall in July since 1982: IMD

Rediff.com9 Jul 2023

The Met Office has issued a yellow alert, warning of moderate rain which could cause more problems to the residents of Delhi.

Xiaomi's India play runs on social media warriors

Xiaomi's India play runs on social media warriors

Rediff.com26 Feb 2019

From spreading updates about the brand and upcoming devices to creating personalised world-of-mouth goodwill for Xiaomi -- its online army of fans have swelled parallelly with Xiaomi's fortunes in the country.

Kohli's 49th ton quest resumes where it all started

Kohli's 49th ton quest resumes where it all started

Rediff.com4 Nov 2023

Who knows the world record equalling 49th hundred might just happen at the same venue where it all started.

Exports dip 2.6% in Sep; trade deficit narrows to $19.37 bn

Exports dip 2.6% in Sep; trade deficit narrows to $19.37 bn

Rediff.com13 Oct 2023

Exports contracted by 2.6 per cent to $34.47 billion in September even as the country's merchandise trade deficit narrows to $19.37 billion during the month under review, according to the government data released on Friday. Easing commodity prices helped in cutting down the country's import bill by 15 per cent to $53.84 billion in September, the 10th consecutive month of decline. During April-September this fiscal, exports contracted by 8.77 per cent to $211.4 billion.

'We are not going back to licence raj'

'We are not going back to licence raj'

Rediff.com18 Sep 2023

'I'm pitching India for the strengths we offer, including the English language, engineers, doctors, nurses, professionals, innovative talent of startups.'

'I don't think I will die so fast'

'I don't think I will die so fast'

Rediff.com16 Nov 2023

'My wife, family members as well as members of the workers will be trustees.' 'The trust will take all decisions -- no family member can individually take any decision.'

Trai's norms to fix the sorry state of media sector

Trai's norms to fix the sorry state of media sector

Rediff.com20 Aug 2014

With over 135 news channels, about a third owned by politicians and real estate guys, the news TV market is a nightmare, says Vanita Kohli-Khandekar.

Sebi ban on Samir Jain, wife, 6 others stayed by SAT

Sebi ban on Samir Jain, wife, 6 others stayed by SAT

Rediff.com30 Apr 2023

The Securities Appellate Tribunal (SAT) has stayed the ban imposed by the Securities and Exchange Board of India (Sebi) on Samir Jain, vice-chairman and managing director of Bennett, Coleman & Co (BCCL), his wife Meera Jain, and six others. BCCL owns news media organisations The Times of India, and The Economic Times. Last month, the regulator had refrained Jain from accessing the securities market for allegedly violating minimum public shareholding (MPS) norms in PNB Finance and Industries (PNBFIL) and Camac Commercial Company (CCIL), which are listed on the Calcutta Stock Exchange.

PM Modi 2nd most followed politician on social media: Report

PM Modi 2nd most followed politician on social media: Report

Rediff.com7 May 2019

Former US President Barack Obama is first on the list.

Snapdeal, 4 Indian shopping complexes in US Notorious Markets list

Snapdeal, 4 Indian shopping complexes in US Notorious Markets list

Rediff.com29 Apr 2020

Other than Snapdeal, the four markets are Tank Road in Delhi, Heera Panna in Mumbai, Kidderpore in Kolkata and Millennium Centre in Aizawl. Snapdeal, one of India's largest e-commerce platforms, is known as a place to purchase counterfeit watches and shoes.

Lessons to revive the print media

Lessons to revive the print media

Rediff.com25 May 2016

The print media's declining share of the media industry is not as worrying as its attitude to the factors critical to growth.

'Poor Palestinians are too tired to fight'

'Poor Palestinians are too tired to fight'

Rediff.com16 Oct 2023

'People coming from the slightly upper section of Palestinian society want to fight and I see vengeance in their eyes.'

Dono Review: Charming Rajveer-Paloma

Dono Review: Charming Rajveer-Paloma

Rediff.com6 Oct 2023

There are no great emotional highs or lows in Dono. It is just made up of little moments of normal interactions between young people, observes Deepa Gahlot.

City manager Guardiola dismisses Chinese media criticism

City manager Guardiola dismisses Chinese media criticism

Rediff.com23 Jul 2019

'For the Premier League champions, their appearance in China was nothing more than a commercial obligation, and their lack of enthusiasm and the indifferent treatment of their hosts stands in stark contrast to representatives of other clubs'

Indian IT firms to see revenue decelerate by 5%: S&P Global Ratings

Indian IT firms to see revenue decelerate by 5%: S&P Global Ratings

Rediff.com25 May 2023

Macroeconomic (macro) concerns, along with a cautious approach towards discretionary information technology (IT) spending, will see the revenue for Indian IT firms decelerate by 5 per cent through 2024-25 (FY25), from the highs of 12-18 per cent in 2022-23, said analysts from S&P Global Ratings. "The reason behind this slow growth is a macro slowdown. "Customers are cutting their discretionary IT spending, especially on projects that take longer to deliver quantifiable outcomes. "We also acknowledge that there are still strong economic headwinds for the next few years," said Spencer Ng, associate director, corporate ratings, S&P Global Ratings, over a call in a media briefing.

Twitter officially changes its bird logo to 'X'

Twitter officially changes its bird logo to 'X'

Rediff.com24 Jul 2023

Twitter has replaced its recognisable bird logo with the letter 'X' as its new official mark marking the latest major shift since Elon Musk's takeover of the social media platform.

Cracking the whip: Stricter rules against suspicious trading on cards

Cracking the whip: Stricter rules against suspicious trading on cards

Rediff.com19 May 2023

The Securities and Exchange Board of India (Sebi) has proposed new regulations to deal with suspicious trading activities-a move that will empower the market watchdog to go after entities making unusual profits without any fundamental basis. The regulator has issued a discussion paper, inviting feedback on the draft of the Sebi (Prohibition of Unexplained Suspicious Trading Activities in the Securities Market) Regulations, 2023, which are aimed at curbing front-running, use of mule accounts, pump and dump schemes, and misuse of social media influencers. Currently, Sebi's Prohibition of Fraudulent and Unfair Trade Practices (PFUTP) and Prohibition of Insider Trading (PIT) Regulations deal with such activities.

We may see market borrowings Rs 2 trillion-Rs 3 trillion less than projected

We may see market borrowings Rs 2 trillion-Rs 3 trillion less than projected

Rediff.com18 Feb 2022

Macroeconomic management is usually a lot more comfortable with lower fiscal deficits. The sooner we get there, the better for the economy, says former Chief Economic Adviser to the Government of India Shankar Acharya.

Polls create high paying social media jobs

Polls create high paying social media jobs

Rediff.com25 Mar 2019

The average salary of a content manager with less than a year's experience is Rs 369,000 per annum.

Strong FPI flows, buoyant retail sentiment to keep bulls snorting

Strong FPI flows, buoyant retail sentiment to keep bulls snorting

Rediff.com3 Jul 2023

Indices across Indian equity markets have edged towards new record highs before undergoing a small correction in the past few sessions. The National Stock Exchange Nifty has gained 20 per cent in the past year; mid-caps (up 33 per cent), small-caps (up 31 per cent), and micro-caps (up 44 per cent) have done better. Several factors have precipitated this rally.

'Xi didn't want to avoid Modi at G20'

'Xi didn't want to avoid Modi at G20'

Rediff.com27 Sep 2023

'We will likely never know why Xi decided not to travel to New Delhi. One possible explanation could be his desire to avoid a meeting with US President Joe Biden.'

India's import of discounted Russian crude hits all-time high in May

India's import of discounted Russian crude hits all-time high in May

Rediff.com8 Jun 2023

India's import of discounted crude oil from the Russian Federation hit an all-time high in May, with state-run refiner IOC becoming the biggest importer of Russian oil, relegating Reliance Industries to the second place, trade and shipping data show. Indian imports of Russian oil, accounting for over 46 per cent of its total crude oil imports in May, have grown after strong backing by New Delhi, with state-run refiners powering imports of discounted crude. Discounts on Russian oil average around $10 a barrel, said an official from a state-run refiner. IOC's May purchases rose by 64 per cent on the month, and accounted for half of its total crude imports last month, ship tracking data show.

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